Ricardo Landim
About + Contact

Ricardo Landim

Creative and Maker

I’m an integrated creative director / art director by training, media-agnostic by nature. Over two decades of work across digital, TV, social and out-of-home.

I also make my own products and films, start to finish. I design and write them—and nowadays— build them with AI.

/NOW

Made on my own. Some released, some in progress. Always moving. Made on my own. Some released, some in progress. Always moving.

Feed/backProduct
Debaixo do asfaltoShort film
PadworkMobile app
I/kar/usShort film
Bootleg StubMobile app
Scam AtlasMobile App

THEN/

Made for brands. Work I’ve been a part of all these years. With great company. Made for brands. Work I’ve been a part of all these years. With great company.

Verizon Home Device ProtectFilm
Token of LoveSocial
Shop The ClassicsSocial
WesterosDigital + social
Selected FilmsFilm
Name Your PrankDigital + social
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THEN/

Name Your Prank

Client
Progressive
Role
Creative and art direction
Year
2017
Project

April Fools’ insurance from Progressive: a fake news story about yourself, ready to share in two steps.

Progressive covers almost everything, from homes and cars to dogs, so for April Fools’ Day we added one more policy. Name Your Prank put anyone into a fake news story in two steps, with 27 stories to choose from, each from a made-up publication. People with no prank planned had one ready in seconds.

Results

In only a day and a half, more than 60,000 people made over 400,000 stories.

Case Study