I've been working in the creative industry since 1999, and have been fortunate enough to have worked for some of the most important creative shops in Brazil and the USA, where I led integrated projects for brands such as Verizon, Lincoln Motor Company, FedEx, Snickers and Absolut Vodka, among others.
My diverse creative background—interactive, product design, film, print, music—allows me to tackle projects in a holistic way, bringing a true integrated mindset to executions.
I believe that—regardless of the main communications goal—brands should approach their audience as if they were trading. They have to offer something in exchange for their time and/or engagement with the brand. That “something” can be in the form of utility, entertainment or relevant content. Everything that I do, and all the ideas I decide to move forward with, take that in consideration.
Awards /some of them
One Show Interactive - 2x Bronze, 1x Merit
One Show - 1x Silver, 3x Merit
Cannes Lions - Bronze
Webby Awards - 1x Honoree, 1x Nominee
FWA - 7x Site of The Day, 2x Mobile Site of The Day
London International Advertising Awards - Bronze
Clio Awards - Silver (integrated)
Communication Arts Advertising Annual
Communication Arts Interactive Annual
Brands /some of them
Lincoln Motor Co.
Places I worked at /in the U.S.
Currently @ Verizon
Goodby, Silverstein & Partners
Places I lived /so far