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tokeN
of
loVe

It’s a fact: there’s no shortage of bad Valentine’s Day gifts out there. A used toaster. A toothbrush. A burnt chicken. All real, and all real bad. So Verizon and Chibi Labs teamed up to create this Token of Love collection—to help make worthless gifts...worth something. We asked on Twitter for real stories and turned 20 forgettable V-Day presents into 20 valuable NFTs: the Ultra Valentine’s gift. Brought to you by the 5G Ultra Wideband.
https://opensea.io/collection/verizon-x-chibi-labs-token-of-love

Creative Direction
Awards: Webby Awards - Nomenee / One Show - Merit 

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Dream
ride

How to introduce a new vehicle model that wasn't available in showrooms yet? And how to showcase a long list of car features while not turn it into a simple, boring product demo?

The result is an immersive and personalized interactive experience, where users are able to explore the vehicle as they're put in a starring role in this adventure, alongside actor Sam Page. Each one of the features is displayed in an organic way, never disrupting the overall experience. And by connecting to Facebook, viewers have an special experience resulting in a couple of fun personalized sharable pieces of content.

Creative Direction / Art Direction
Awards: 2015 Webby Awards Honoree, FWA Site of the Day - June 19, 2014

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NAme
youR
prAnK

Progressive is known for covering everything from homes, cars, and even dogs. Because of that we saw a great opportunity to empower people with a new line extension: April Fool’s Insurance.

Name Your Prank enabled users to create fake, yet credible-looking news story all about themselves. With 27 customizable stories each from a phony publication, users’ shared articles were indistinguishable from real news stories.

In only 1 & 1/2 days, the website registered more than 60,000 unique users and than 400,000 stories generated.

Creative Direction / Art Direction / Design

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solU
tioNs stoR
ies

FedEx does more than just shipping. It provides solutions to the healthcare and automotive industries, helps small business owners bring their visions to life and creates sustainable initiatives.

This rich digital experience allowed users to explore real life solutions that FedEx provided for a number of different customers. These interactive experiences combined multiple film techniques with innovative user interaction, in which each layer let users delve deeper into the stories.

Creative Direction / Art Direction / Design
Awards: FWA Mobile Site of the Day - Feb 13, '12, Site of the Day - Jan 26, '2

DIGITAL/0005

100%
West
eRos

2019 had one of the most antecipated events in TV history: the season finale of Game of Thrones. To insert Fios in this moment, we created a social activation that allowed fans to take on an interactive quiz to know to what house they belonged to—which was revealed with a beautifully crafted shareable video, completely personalized to each fan. In just one week there were over 6.2 million video views with a 68.2% experience completion rate—way over social & digital benchmarks.

Creative Direction / Art Direction

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feDex
moBile

Mobile video takeover to promote FedEx mobile.

Creative Direction / Art Direction
Award: 2013 One Show Interactive Bronze Pencil

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holi
Day

Yahoo.com takeover promoting pack and ship service for the holidays.

Creative Direction

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Nyc on the now
netwoRk

Sprint's "The Now Network" campaign had the goal to show that its network allows customers to make instant connections. So we started to link the brand with all things now. In Times Square, we took over some of the main digital boards to show locals (but probably mostly tourists) what was going on New York City in real time. We also created a reactive interactive wall that displayed relevant information to pedestrians and even allowed them to create digital art by connecting their mobile phones to the wall.

Art Direction
Awards: 2010 D&AD Merit (integrated) / 2010 One Show Interactive Bronze Pencil / 2010 One Show Merit (integrated) / 2010 Clio Awards - Silver (integrated) / 2010 Andy Awards - Silver (integrated)

DIGITAL/0009

Nas
caR

As the (at the time) lead sponsor of NASCAR, Sprint requested a website to feature NASCAR-related products. But instead of making a regular online display of products—and in alignment with the 'Now Network' campaign—we created a dashboard full of widgets, made specifically for fans and racing enthusiasts.  

ART DIRECTION / DESIGN
Award: 2010 One Show Interactive Merit

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tools
4loVe

With the help of late Isaac Hayes, Sprint users could create a customized romantic text message or song to send to their special someone through email, text or phone on Valentine's Day.

Art Direction / Design
Award: 2009 Creative Review, FWA SoTD / Fev 13, 2008