PRODUCT/0001

scAm
Atlas 

Travel guides tell you where to eat. Government advisories tell you a country is "dangerous." Reddit threads are buried in noise. None of them tell you which taxi scam to avoid at which airport terminal—in the 60 seconds before you walk into it.

I saw this gap across 50+ countries of personal travel. The intelligence existed, scattered across forums, news, blogs, and embassy advisories but no product had ever synthesized it into something actionable, city-specific, and real-time.

Brand / Product Design / UX / UI / Content Strategy / Development (with AI)

Built for global coverage from day one.

508

cities covered

175

countries

21K+

scam entries in the database

Creative direction meets AI-assisted development.

ScamAtlas was built with a non-traditional workflow: I directed all design, UX, and brand decisions while using Claude Code (AI pair programming) for implementation. No traditional dev team — just a creative director with a clear vision and the tools to execute it.

Every screen started as an HTML prototype, then translated to React Native. The design system was built first and enforced throughout—no "fix it later" debt allowed.

Tools

Each tool exists for a specific moment — the sketchy Airbnb, the QR code at a street market, the Wi-Fi network you're not sure about. ScamAtlas gives you a tool for each one — not a list of tips to scroll through, but something you can use in the moment it matters.

Identity

Dark-first was a battery decision — travelers on the move can't afford a bright UI draining their phone. The restraint became the aesthetic: limited color, generous space, and a principle I kept coming back to — restraint is the premium signal.

Agents

A static database of 21,000+ scams would decay within months. ScamAtlas stays current through a system of AI agents — each with a specific job, running on a schedule. The agents surface the intelligence. I vet what makes it into the product.

The result: a product that gets smarter and more current every day it runs — with AI doing the heavy lifting and a creative director making the final call. That's not prompt engineering. That's systems architecture directed by someone who understands what the product is.

Generating an image and a 5-second video from a prompt is a party trick. Directing AI to build a shipping product—UX, code, data, infrastructure—is actually knowing how to work with it.

PRODUCT/0002

BootleG
gUiDes

The 2026 World Cup is the biggest ever. 48 teams, 3 countries, 16 cities, and a stack of official travel guides that read like they were written by the tourism board's legal department.

Bootleg Guides is the one that isn't. 50,000 words on where to actually drink, eat, sleep, and survive the tournament — written in the voice of someone who's been to East Rutherford and has opinions about it. Unofficial. Unauthorized. Unfiltered.

Written, designed, and shipped as a native iOS and Android app.

Concept / Design / Writing / Development (with AI)

I found myself with some extra time on my hands when I had a full rupture of my ACL and MCL in the summer of 2025. As someone who's been to every World Cup since 2014, I used it to write a 228-page, 50,000-word travel guide — honest about which stadiums are a nightmare to get to, which neighborhoods to actually eat in, which fan bars are real and which are tourist traps.

I made a book, then watched FIFA mess things up (more than usual) and politicians scare travelers like this was the movie Hostel. Print was the wrong format for a tournament that changes weekly. So I shipped it as a native app on iOS and Android.

As Creative Director I owned every layer: the writing, the identity system, the design language, product and UX decisions, the landing page, and the launch.

No agency. No committee. No brand guidelines borrowed from a deck. Just one person who's been to every World Cup since 2014, and has lots of opinions about it.

/ coming soon for iOS and Android