While at BBDO/NY I led digital and integrated projects for FedEx, working on everything from microsites and social to stunts.
Agency: BBDO / Role: Integrated Group Creative Director
FedEx does more than just shipping. It provides solutions to the healthcare and automotive industries, helps small business owners bring their visions to life and creates sustainable initiatives.
This rich digital experience allowed users to explore real life solutions that FedEx provided for a number of different customers. These interactive experiences combined multiple film techniques with innovative user interaction, in which each layer let users delve deeper into the stories.
Creative Direction / Art Direction / Design
Awards: FWA Mobile Site of the Day - Feb 13, '12, Site of the Day - Jan 26, '2
Yahoo.com takeover promoting pack and ship service for the holidays.
Mobile video takeover to promote FedEx mobile.
Creative Direction / Art Direction
Award: 2013 One Show Interactive Bronze Pencil
FedEx wanted to have a presence at SxSW based on their tagline of "Solutions that Matter." Our research showed attendees' number one problem from years past was having their mobile phones and other portable electronic devices run out of power. So we looked to combat this with a solution of our own.
We created a team of FedEx "Power Couriers," where we modified real life FedEX uniforms to secretly hold power outlets and USB hubs that people could plug their electronic devices into. Rather than delivering packages, these couriers would deliver power. Couriers could be flagged down on the street, or their location followed via Foursquare and Twitter, and each courier could power up to eight different devices simultaneously – providing a solution that really did matter at SxSW.