Sprint

I spent 3 years concepting, art directing and designing various interactive projects and campaigns for Sprint while at Goodby, Silverstein & Partners. Here's a sample of the work produced.

I spent 3 years concepting, art directing and designing various interactive projects and campaigns for Sprint while at Goodby, Silverstein & Partners. Here's a sample of the work produced.

 AGENCY: GOODBY, SILVERSTEIN & PARTNERS     ROLE: ART DIRECTOR

AGENCY: GOODBY, SILVERSTEIN & PARTNERS
ROLE: ART DIRECTOR

01

01

NYC on the
Now Network

Sprint's "The Now Network" campaign had the goal to show that its network allows customers to make instant connections. So we started to link the brand with all things now.

In Times Square, we took over some of the main digital boards to show locals (but probably mostly tourists) what was going on New York City in real time. We also created a reactive interactive wall that displayed relevant information to pedestrians and even allowed them to create digital art by connecting their mobile phones to the wall.

ART DIRECTION
Awards: 2010 D&AD Merit (integrated) / 2010 One Show Interactive Bronze Pencil / 2010 One Show Merit (integrated) / 2010 Clio Awards - Silver (integrated) / 2010 Andy Awards - Silver (integrated)

NYC on
the Now Network

Sprint's "The Now Network" campaign had the goal to show that its network allows customers to make instant connections. So we started to link the brand with all things now.

In Times Square, we took over some of the main digital boards to show locals (but probably mostly tourists) what was going on New York City in real time. We also created a reactive interactive wall that displayed relevant information to pedestrians and even allowed them to create digital art by connecting their mobile phones to the wall.

ART DIRECTION
Awards: 2010 D&AD Merit (integrated)
2010 One Show Interactive Bronze Pencil
2010 One Show Merit (integrated)
2010 Clio Awards - Silver (integrated)
2010 Andy Awards - Silver (integrated)

NASDAQ and Reuters Image Boards in Times Square
NASDAQ and Reuters Image Boards in Times Square
nascar

02

02

Nascar Widgets

As the (at the time) lead sponsor of NASCAR, Sprint requested a website to feature NASCAR-related products. But instead of making a regular online display of products—and in alignment with the 'Now Network' campaign—we created a dashboard full of widgets, made specifically for fans and racing enthusiasts.  

ART DIRECTION / DESIGN
Award: 2010 One Show Interactive Merit

Nascar Widgets

As the (at the time) lead sponsor of NASCAR, Sprint requested a website to feature NASCAR-related products. But instead of making a regular online display of products—and in alignment with the 'Now Network' campaign—we created a dashboard full of widgets, made specifically for fans and racing enthusiasts.  

ART DIRECTION / DESIGN
Award: 2010 One Show Interactive Merit

03

03

Tools For Love

With the help of late Isaac Hayes, Sprint users could create a customized romantic text message or song to send to their special someone through email, text or phone on Valentine's Day.

ART DIRECTION / DESIGN
Award: 2009 Creative Review, FWA SoTD / Fev 13, 2008

Tools For Love

With the help of late Isaac Hayes, Sprint users could create a customized romantic text message or song to send to their special someone through email, text or phone on Valentine's Day.

ART DIRECTION / DESIGN
Award: 2009 Creative Review, FWA SoTD / Fev 13, 2008

Other Works

Other Works

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SprintProject type

Best of the RestProject type