Progressive

Progressive

From 2015 to 2017 I led digital projects for Progressive Insurance, from content hubs to fun interactive and social stunts.

From 2015 to 2017 I led digital projects for Progressive Insurance, from content hubs to fun interactive and social stunts.

AGENCY: ARNOLD     ROLE: CREATIVE DIRECTOR / XD LEAD

AGENCY: ARNOLD
ROLE: CREATIVE DIRECTOR / XD LEAD

01

01

Name Your Prank

Progressive is known for covering everything from homes, cars, and even dogs. Because of that we saw a great opportunity to empower people with a new line extension: April Fool’s Insurance.

Name Your Prank enabled users to create fake, yet credible-looking news story all about themselves. With 27 customizable stories each from a phony publication, users’ shared articles were indistinguishable from real news stories.

In only 1 & 1/2 days, the website registered more than 60,000 unique users and than 400,000 stories generated.

CREATIVE DIRECTION / CONCEPT / ART DIRECTION / DESIGN

Name Your Prank

Progressive is known for covering everything from homes, cars, and even dogs. Because of that we saw a great opportunity to empower people with a new line extension: April Fool’s Insurance.

Name Your Prank enabled users to create fake, yet credible-looking news story all about themselves. With 27 customizable stories each from a phony publication, users’ shared articles were indistinguishable from real news stories.

In only 1 & 1/2 days, the website registered more than 60,000 unique users and than 400,000 stories generated.

CREATIVE DIRECTION / CONCEPT / ART DIRECTION / DESIGN

prank_1
prank_2
prank_3
life_lanes_mobile

02

02

Life Lanes

At different points in life, people travel along at different speeds towards different goals. There're moving in and out of their Life Lanes.

And to help you keep moving forward, Progressive offers expert guidance, tips and tools to help anyone to reach their destination in this branded content hub.

CREATIVE DIRECTION / ART DIRECTION / DESIGN

Life Lanes

At different points in life, people travel along at different speeds towards different goals. There're moving in and out of their Life Lanes.

And to help you keep moving forward, Progressive offers expert guidance, tips and tools to help anyone to reach their destination in this branded content hub.

CREATIVE DIRECTION / ART DIRECTION / DESIGN

03

03

Business Onward

As a business owner, it’s easy to get distracted by the everyday challenges, but the important thing is to always keep moving Business Onward. How? By finding solutions to recurring problems, getting advice from peers, setting goals – all of these things can help small business owners continue with forward momentum.

CREATIVE DIRECTION / ART DIRECTION

Business Onward

As a business owner, it’s easy to get distracted by the everyday challenges, but the important thing is to always keep moving Business Onward. How? By finding solutions to recurring problems, getting advice from peers, setting goals – all of these things can help small business owners continue with forward momentum.

CREATIVE DIRECTION / ART DIRECTION

business_onward
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papergirl
multitasking_mom
lemonade
3.-Sandcastle-Extended
5.-People-Talking
HR-Papercut-square

Other Works

Other Works

ProgressiveProject type

Lincoln Motor CompanyProject type

FedExProject type

SnickersProject type

SprintProject type

Best of the RestProject type