Lincoln Motor Company

Lincoln Motor Company

At Hudson Rouge I had the opportunity to lead integrated & digital efforts for Lincoln Motor Company.

At Hudson Rouge I had the opportunity to lead integrated & digital efforts for Lincoln Motor Company.

AGENCY: HUDSON ROUGE     ROLE: INTEGRATED CREATIVE DIRECTOR

AGENCY: HUDSON ROUGE
ROLE: INTEGRATED CREATIVE DIRECTOR

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Dream Ride

How to introduce a new vehicle model that wasn't available in showrooms yet? And how to showcase a long list of car features while not turn it into a simple, boring product demo?

The result is an immersive and personalized interactive experience, where users are able to explore the vehicle as they're put in a starring role in this adventure, alongside actor Sam Page. Each one of the features is displayed in an organic way, never disrupting the overall experience. And by connecting to Facebook, viewers have an special experience resulting in a couple of fun personalized sharable pieces of content.

CREATIVE DIRECTION / CONCEPT / ART DIRECTION / DESIGN
Awards: 2015 Webby Awards Honoree, FWA Site of the Day - June 19, 2014

Dream Ride

How to introduce a new vehicle model that wasn't available in showrooms yet? And how to showcase a long list of car features while not turn it into a simple, boring product demo?

The result is an immersive and personalized interactive experience, where users are able to explore the vehicle as they're put in a starring role in this adventure, alongside actor Sam Page. Each one of the features is displayed in an organic way, never disrupting the overall experience. And by connecting to Facebook, viewers have an special experience resulting in a couple of fun personalized sharable pieces of content.

CREATIVE DIRECTION / CONCEPT / ART DIRECTION / DESIGN
Awards: 2015 Webby Awards Honoree
FWA Site of the Day - June 19, 2014

dreamride
lu

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Luxury Uncovered

While there is definitely a set of questions that everyone should have in mind when buying a car, every person has a specific style and needs.

The idea was to create a questionnaire customized to each user, by either using their personal data on social channels or allowing them to select their interests to create a profile that will determine which questions are more relevant to his/her lifestyle. By encouraging consumers to ask questions, and subsequently providing meaningful answers, Lincoln wants to show that it is a luxury brand with nothing to hide.

CREATIVE DIRECTION / CONCEPT / ART DIRECTION

Luxury Uncovered

While there is definitely a set of questions that everyone should have in mind when buying a car, every person has a specific style and needs.

The idea was to create a questionnaire customized to each user, by either using their personal data on social channels or allowing them to select their interests to create a profile that will determine which questions are more relevant to his/her lifestyle. By encouraging consumers to ask questions, and subsequently providing meaningful answers, Lincoln wants to show that it is a luxury brand with nothing to hide.

CREATIVE DIRECTION / CONCEPT / ART DIRECTION

Other Works

Other Works

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